When, in 1894, the founders of Baier & Schneider were on the lookout for a suitable brand name for their firm, their eye fell upon the well in front of them, the so-called ‘Kirchhöfle-Brunnen’ not far from their first address. This new trademark portrayed a classical town well coupled with an ‘H’ for Heilbronn.

The idea of not following the traditional routine of displaying the firm’s name on the trademark was something quite new at the beginning of the 20th century. This was at a time when the idea of marketing had yet to be conceived and thus the lace of manufacture was very often linked with the name. So it came about that on the 6th January 1903, the symbol was officially entered as a registered trademark, one that has remained a symbol of enduring success, and associated with the hometown where Brunnen originated.

 

The design of the firm’s symbol has changed slightly during the course of the years from the original filigree art nouveau representation of those early days to the current word-picture representation. It has been in existence since the sixties and belongs to the hundred most well-known brand names in Germany. Generations of schoolchildren have grown up with Brunnen products.  

 

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